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Loyalty Programs Guide: Everything Businesses Need to Know

Here you’ll find expert articles, guides, and explanations about loyalty programs, digital cards, bonuses, discounts, tiers, push notifications, and customer retention tools. These materials help businesses launch and improve loyalty, increase sales, and understand guest behavior.

Loyallyst on the Kyivstar B2B Marketplace
Andrii Dobrovolskyi
Andrii Dobrovolskyi•4 minutes
(CEO of Loyallyst)

Loyallyst on the Kyivstar B2B Marketplace

Loyallyst has become a partner of the Kyivstar Business Marketplace.

How to Evaluate Loyalty Program Effectiveness: Metrics, KPIs, and ROI
Andrii Dobrovolskyi
Andrii Dobrovolskyi•5 minutes
(CEO Loyallyst)
How to Evaluate Loyalty Program Effectiveness: Metrics, KPIs, and ROI
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Purchase Frequency: How to Calculate and Increase It
Andrii Dobrovolskyi
Andrii Dobrovolskyi•6 minutes
(CEO Loyallyst)
Purchase Frequency: How to Calculate and Increase It
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Referral Program for Business: How to Launch One and Calculate Rewards
Andrii Dobrovolskyi
Andrii Dobrovolskyi•5 minutes
(CEO Loyallyst)
Referral Program for Business: How to Launch One and Calculate Rewards
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Earning and Redeeming Bonus Points: Rules for a Profitable Program
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
Earning and Redeeming Bonus Points: Rules for a Profitable Program
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Customer Cohort Analysis: How to Evaluate Retention and Repeat Purchases
Andrii Dobrovolskyi
Andrii Dobrovolskyi•6 minutes
(CEO Loyallyst)
Customer Cohort Analysis: How to Evaluate Retention and Repeat Purchases
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Customer Lifecycle: Stages and Communication at Each Stage
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
Customer Lifecycle: Stages and Communication at Each Stage
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Repeat Purchase Rate: How to Calculate the Share of Repeat Purchases
Andrii Dobrovolskyi
Andrii Dobrovolskyi•6 minutes
(CEO Loyallyst)
Repeat Purchase Rate: How to Calculate the Share of Repeat Purchases
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CSAT and CES: How to Measure Customer Satisfaction and Effort
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
CSAT and CES: How to Measure Customer Satisfaction and Effort
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Customer Segmentation — Methods, Criteria, and Fundamentals
Andrii Dobrovolskyi
Andrii Dobrovolskyi•8 minutes
(CEO Loyallyst)
Customer Segmentation — Methods, Criteria, and Fundamentals
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How to Increase Repeat Sales: All the Methods and Useful Tips
Andrii Dobrovolskyi
Andrii Dobrovolskyi•6 minutes
(CEO Loyallyst)
How to Increase Repeat Sales: All the Methods and Useful Tips
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What Is RFM Analysis and Why Is It Needed?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
What Is RFM Analysis and Why Is It Needed?
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Loyallyst at «Реве та стогне ресторатор»: See You in Kyiv
Andrii Dobrovolskyi
Andrii Dobrovolskyi•5 minutes
(CEO of Loyallyst)
Loyallyst at «Реве та стогне ресторатор»: See You in Kyiv
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What Is NPS in Marketing and How Do You Calculate This Metric?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
What Is NPS in Marketing and How Do You Calculate This Metric?
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What Is a Cashback Program and How Does It Work?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•6 minutes
(CEO Loyallyst)
What Is a Cashback Program and How Does It Work?
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What Is Retention Rate and How Is It Calculated?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•8 minutes
(CEO Loyallyst)
What Is Retention Rate and How Is It Calculated?
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Loyallyst in Astana: HoReCa Expo Kazakhstan 2026
Yuliia Chernobai
Yuliia Chernobai•6 min read
(Head of Sales)
Loyallyst in Astana: HoReCa Expo Kazakhstan 2026
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Loyallyst at Astana Coffee Expo 2026
Andrii Dobrovolskyi
Andrii Dobrovolskyi•6 minutes
(CEO of Loyallyst)
Loyallyst at Astana Coffee Expo 2026
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Customer Data Analysis Methods and How They Help Increase Sales
Andrii Dobrovolskyi
Andrii Dobrovolskyi•8 minutes
(CEO of Loyallyst)
Customer Data Analysis Methods and How They Help Increase Sales
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How Does a Bonus Loyalty Program Work?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO of Loyallyst)
How Does a Bonus Loyalty Program Work?
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How to remind customers about your business without intrusive messages?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•5 minutes
(CEO Loyallyst)
How to remind customers about your business without intrusive messages?
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How to automate customer management?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
How to automate customer management?
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How to work effectively with customer motivation?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•5 minutes
(CEO Loyallyst)
How to work effectively with customer motivation?
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How to Increase Average Order Value and Earn More Without Raising Prices Sharply?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•10 minutes
(CEO Loyallyst)
How to Increase Average Order Value and Earn More Without Raising Prices Sharply?
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Benefits of a Loyalty Program for Business
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
Benefits of a Loyalty Program for Business
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How HookahPlace Metropole uses AI in Loyallyst to work with guests
Andrii Dobrovolskyi
Andrii Dobrovolskyi•5 minutes
(CEO Loyallyst)
How HookahPlace Metropole uses AI in Loyallyst to work with guests
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Customer churn in business: why people stop coming back
Andrii Dobrovolskyi
Andrii Dobrovolskyi•12 minutes
(CEO Loyallyst)
Customer churn in business: why people stop coming back
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Loyalty in marketing: why do some customers come back while others don’t?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•10 minutes
(CEO Loyallyst)
Loyalty in marketing: why do some customers come back while others don’t?
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How to Increase Brand Awareness: What Actually Helps a Business Be Remembered
Andriy Dobrovolskyi
Andriy Dobrovolskyi•7 minutes
(CEO Loyallyst)
How to Increase Brand Awareness: What Actually Helps a Business Be Remembered
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Promotions to Attract and Retain Customers: What Actually Works
Andriy Dobrovolskyi
Andriy Dobrovolskyi•7 minutes
(CEO Loyallyst)
Promotions to Attract and Retain Customers: What Actually Works
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Types of Loyalty Programs: Which Mechanics Actually Work for Business
Andriy Dobrovolskyi
Andriy Dobrovolskyi•7 minutes
(CEO Loyallyst)
Types of Loyalty Programs: Which Mechanics Actually Work for Business
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How to Attract Customers to Your Business: Practical Approaches That Really Work
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
How to Attract Customers to Your Business: Practical Approaches That Really Work
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How to Win Back Customers: A Practical Guide for Business
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
How to Win Back Customers: A Practical Guide for Business
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How to Increase Brand Loyalty: What Really Works in Business
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
How to Increase Brand Loyalty: What Really Works in Business
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How to manage customer loyalty: practical strategies for business
Andrii Dobrovolskyi
Andrii Dobrovolskyi•7 minutes
(CEO Loyallyst)
How to manage customer loyalty: practical strategies for business
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Why a loyalty program is needed: a simple explanation for businesses
Andrii Dobrovolskyi
Andrii Dobrovolskyi•10 minutes
(CEO Loyallyst)
Why a loyalty program is needed: a simple explanation for businesses
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Loyalty Programs in Times of Crisis: Why It’s Important to Invest Today
Andrii Dobrovolskyi
Andrii Dobrovolskyi•10 minutes
(CEO Loyallyst)
Loyalty Programs in Times of Crisis: Why It’s Important to Invest Today
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How a Loyalty Program Increases LTV by 3–5x
Michael Skorokhodov
Michael Skorokhodov•15 minutes
(CTO Loyallyst)
How a Loyalty Program Increases LTV by 3–5x
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What Is a Loyalty Program?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•10 minutes
(CEO Loyallyst)
What Is a Loyalty Program?
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How to Launch a Loyalty Program with Loyallyst: A Step-by-Step Guide
Andrii Dobrovolskyi
Andrii Dobrovolskyi•10 minutes
(CEO Loyallyst)
How to Launch a Loyalty Program with Loyallyst: A Step-by-Step Guide
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Typical mistakes when launching a loyalty program in 2025 — analytics and insights
Andrii Dobrovolskyi
Andrii Dobrovolskyi•10 minutes
(CEO Loyallyst)
Typical mistakes when launching a loyalty program in 2025 — analytics and insights
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How to Attract Customers Profitably: Bonuses or Discounts?
Andrii Dobrovolskyi
Andrii Dobrovolskyi•10 minutes
(CEO Loyallyst)
How to Attract Customers Profitably: Bonuses or Discounts?
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