About Loyallyst
Loyallyst is a platform that helps businesses build clear and effective loyalty programs. In simple terms, we provide companies with tools to retain customers, better understand their behavior, and increase repeat purchases. We most often work with companies in HoReCa, retail, and the service industry. In other words, businesses where loyal customers and regular visits are especially important. We help launch loyalty programs in Ukraine without complex development, custom apps, or unnecessary manual work.
How was Loyallyst founded?
The story of Loyallyst began quite simply — with a practical question. How can you build a loyalty program that genuinely helps a business grow instead of becoming yet another complex tool that requires time and resources? The idea emerged in early 2023. By that time, Andrii, the future CEO of the company, had already spent several years working on SaaS projects and in marketing companies. He had seen first-hand how businesses tried to implement loyalty programs — and how often those systems turned out to be inconvenient or too expensive. In the spring of 2023, he met Mykhailo, who later became Loyallyst’s Chief Technology Officer. They discussed ideas that had long been “in the air”: how to simplify the launch of loyalty programs and make them genuinely useful for businesses. Their experience, technical expertise, and team of specialists made it possible to move quickly from idea to product. The first version of the platform was launched in just three weeks. And it was not simply launched — it was immediately integrated into the client’s management system. From there, everything developed quite naturally. New use cases appeared, clients suggested ideas, and the product gradually evolved. The platform grew alongside the businesses using it. In less than a year and a half, the team, which at the time consisted of only two people, connected more than 500 locations across 21 countries. Today, Loyallyst is used in Ukraine by both small local businesses and well-known brands. Its clients include the GRKY Espresso Bar and Coffeelat coffee shop chains, 1708 restaurants, the Lviv Croissants chain, clothing brands CICI COCO, HEY BECCA, LEMAN, and SVARGA, as well as the natural sweets brand Bob Snail.
What does the Loyallyst platform do?
Simply put, Loyallyst helps businesses launch a complete loyalty system and work with their customer base using data. The platform brings together several key tools:
- Loyalty programs with bonuses, cashback, discounts, tiers, and personalized rules
- Digital Apple Wallet and Google Wallet cards with real-time balances and push notifications — without the need to develop a custom app
- POS and CRM integrations that automatically award bonuses and collect purchase data in the system
- Marketing automations — welcome flows, birthday greetings, re-engagement of inactive customers, and post-purchase triggers
- Customer analytics and segmentation: LTV, average order value, purchase frequency, and behavioral segments
- Review collection via QR codes, where negative reviews remain within the system and positive ones can be redirected to Google Maps
How does Loyallyst help businesses?
Many companies implement loyalty programs but eventually face the same problem — the system exists, yet it delivers little real value. From the very beginning, we built Loyallyst in Ukraine to work differently. The platform was designed to help businesses make decisions based on customer data and behavior. With Loyallyst, companies can:
- increase retention and the number of repeat purchases
- raise the average order value through personalized offers
- increase customer LTV through long-term engagement
- better understand customer behavior and make data-driven marketing decisions
- reduce communication costs, such as expenses for SMS or manually sent campaigns
