Loyalty program forhotels and hotel complexes

Collage of a hotel complex swimming pool, guest room, and lounge area

Create a club for returning guests: track nights stayed, enhance your service, and bring guests back to book directly.

How well do you know your guests?

Loyallyst shows how many nights a guest has already spent at your hotel, how often they return, which services they choose, and what they value during their stay.

How many nights have been earned?

38% returning guests

Which privileges are available?

67% direct bookings

What does the guest enjoy?

€1 240 revenue per guest

Who is it time to win back?

Radar chart showing advertising campaign results

+19% revenue from additional services

These insights help you offer relevant privileges and turn the next visit into a direct booking.

How it works

From the first check-in to becoming a regular guest

Every stay and every additional service adds to the guest’s profile. Your team sees their tier, history, and preferences at the right moment.

01
Joins the guest club
02
Earns nights
03
Receives personalized service
04
Enjoys privileges
05
Books directly

We’ll help turn the first stay into a reason to return

Guests do not need to download an app. They get a digital card through a QR code at reception or on your hotel’s website. Clear privileges give them a reason to keep the card and choose you for their next trip.

01
We’ll choose privileges for your guests
We’ll help select rewards and tiers based on nights stayed, visit frequency, and additional services. We’ll work out which benefits to offer guests at each stage.
02
We’ll give guests a reason to book directly
We’ll prepare an incentive for the next stay: a personalized offer, rewards, or extra privileges for booking directly.
03
We’ll prepare materials for launch
We’ll create QR code layouts for reception and guest rooms and prepare copy for your website and social media. We’ll help clearly explain how to join and what the program offers.
04
We’ll set up and launch together
We’ll check integration options with your management system, configure the program’s rules, and show your team how to register guests and provide privileges.

You know how to welcome guests. We’ll help give them a reason to return!

Together, we’ll choose the terms, prepare materials, and train your team. Before launch, we’ll check the entire guest journey—from receiving the card to using its privileges.

Capabilities

Everything you need to work with loyal customers

The card, CRM, messaging, automations, and analytics work together in one system.

01
Earning nights
Move guests up tiers based on nights stayed, not just the amount they spend.
02
Privileges
Set up a discount, breakfast, early check-in, late checkout, or a room upgrade.
03
Guest journey communications
Send the right messages before arrival, during the stay, and after checkout.
04
Additional services
Include the spa, massages, restaurant, transfers, and other hotel services in your program.
05
Reviews
Collect feedback after each stay and respond quickly to negative experiences.
06
Segmentation
Create separate segments for business travelers, families, regular guests, guests from different countries, and inactive customers.

The card looks like part of your brand

How it works for a resort hotel

Anna books a room through a booking platform for the first time and joins the guest club at check-in. Her stay earns her five nights, unlocking a 5% discount on her next direct booking. Her profile tells the hotel that Anna booked a massage and prefers a quiet room. Before her next trip, she receives an offer with a spa bonus. When Anna reaches 50 nights, her discount increases to 15%, and her favorite champagne and a personal gift await her in the room at check-in. Every visit makes the service more personalized and the relationship with the guest more valuable.

Automation

Remind customers about you at the right time

NoYes

Starts when: last visit

30 days without a visit

Continue if:

Customer balance is greater than or equal to ₴100

End of automation

Send a push notification:

We miss you! We’d love to welcome you back 😊

Add bonus

₴50 added to balance

End of automation

01
Before arrival
Transfers, early check-in, breakfast, or a room upgrade.
02
During the stay
A spa, restaurant, or activity offer tailored to the type of guest.
03
After checkout
A thank-you, rewards, a feedback request, and an incentive for the next direct booking.
04
Before the season
A personalized offer for past guests from a target country or the family segment.

Every guest receives the right message at the right moment

Stay connected after checkout

Share updates, run promotions, and send offers only to the customers they are truly relevant to.

Customer segments
Scheduled delivery
Push notifications
News in the mobile version

RFM analysis

Find out who is worth retaining and who needs attention

RFM segments customers by recency, frequency, and purchase amount—instead of one general database, you get groups with different value and churn risk.

RFM matrix showing customer segments by recency, frequency, and monetary value

Unlimited push notifications

Remind customers about you for free and bring them back automatically

Push notifications are included in Loyallyst, so businesses do not pay for every message. Announce updates and promotions to your entire customer base or reach only the right segment—for example, customers who have not visited for 30 days.

Loyallyst mobile app with personalized push notifications

Integration

Loyalty is integrated into everyday operations

Loyallyst can receive guest and completed-stay data from the hotel’s system through an API. This makes it possible to update tiers, award rewards, and trigger communications at check-in or checkout without creating extra manual work for reception.