Coffee Lab Georgia × Loyallyst: Digital Loyalty with Wallet Cards and Poster POS
Coffee Lab Georgia implemented a modern digital loyalty ecosystem with Loyallyst, integrating Poster POS, CRM, Apple Wallet and Google Wallet. Guests can join in less than a minute, earn bonuses and use their digital card without installing a separate app.
About Coffee Lab Georgia
Coffee Lab is one of Tbilisi’s leading specialty coffee brands. It combines several coffee shops, its own roastery and a strong focus on product quality and customer experience.
- Coffee Lab Paliashvili — 24 Paliashvili Street;
- Coffee Lab Axis Towers — 37 Ilia Chavchavadze Avenue;
- Coffee Lab Alexander Kazbegi — 27 Alexander Kazbegi Avenue;
- Coffee Lab Bazari Orbeliani — 3A Vekua Street;
- Coffee Lab City Mall Saburtalo — 1 Petre Kavtaradze Street;
- Coffee Lab Lisi Lake Roastery.
Project Goals
- Replace plastic loyalty cards with digital ones;
- Make guest registration as simple as possible;
- Provide Apple Wallet and Google Wallet cards;
- Automate bonus earning and redemption through Poster POS;
- Build a modern CRM for working with the customer base;
- Use personalised push notifications, segmentation and marketing automation;
- Create a scalable system for the network’s future growth.
What Was Implemented
Loyallyst launched QR registration, automatically updated Wallet cards, Poster POS integration, CRM, bonus mechanics, personalised push notifications, customer segmentation and marketing automation.
Multi-Level Loyalty Program
Every new member starts at the 5% Loyalty level and immediately earns 5% back in bonuses. As the customer’s total spend grows, the level increases automatically. Thresholds are calculated in Georgian lari (GEL).
| Loyalty level | Upgrade condition | Bonus earning rate |
|---|---|---|
| 5% Loyalty | Base level after registration | 5% |
| 7% Loyalty | From 1,000 GEL | 7% |
| 10% Loyalty | From 2,000 GEL | 10% |
How Level Upgrades Work
The Loyallyst integration with Poster POS tracks total customer spend and automatically upgrades the guest to the next level — first 7%, then up to a maximum of 10%. The current level and bonus balance can be displayed directly on the customer’s digital Wallet card.
Expert Implementation Support
The Loyallyst team supported Coffee Lab throughout implementation: helping structure the loyalty program, optimise registration, configure venue geolocations for Apple Wallet, advise the team on CRM usage and share digital loyalty best practices.
Project Result
Coffee Lab received a single digital loyalty ecosystem combining Apple Wallet, Google Wallet, Poster POS, CRM, a multi-level bonus program and push marketing. Guests get a fast, app-free experience, while the business gains an automated tool for retention and personalised communication.
Digital Loyalty Programs in Georgia
Loyallyst helps restaurants, coffee shops and retail networks launch digital loyalty programs in Tbilisi, Batumi, Kutaisi and other cities across Georgia.
Follow Coffee Lab Georgia on Instagram.
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Frequently Asked Questions
Guests register by QR code, add a digital card to Apple Wallet or Google Wallet and earn bonuses automatically when purchasing at Coffee Lab.
No. The loyalty card is stored directly in Apple Wallet or Google Wallet, so no separate mobile app is required.
Every member starts at 5%. The rate rises automatically to 7% after 1,000 GEL in total purchases and to 10% after 2,000 GEL.
The ecosystem combines Apple Wallet, Google Wallet, Poster POS, CRM, QR registration, push notifications, segmentation and marketing automation.