79% Repeat Purchases: Loyallyst Loyalty Program Case for 1708 Pizza di Napoli
Background & Objectives
“We need a loyalty program!” — this was the request the Loyallyst team received from the 1708 Pizza di Napoli city café chain. At that time, the brand did not have its own loyalty program — there was no real need for one. However, the desire to scale the business encouraged the team to reconsider — growth is impossible without understanding your audience and building a base of loyal guests. Therefore, our key objective was to implement a convenient and easy-to-use loyalty program that would work effectively for both customers and the business.
Solution
The first step was a thorough brand analysis: we identified the needs of the chain and its visitors, developed interaction hypotheses together with the client, and began bringing them to life.
What Did Guests Receive?
For guests, the loyalty program includes several tiers with creative names such as: “Cheese Gnome,” “Tomato Mage,” “Basil Elf,” “Pepperoni Witch,” and others, along with custom-designed cards available in Apple and Google Wallet.
We also implemented automated incentive mechanisms:
- Encouraging repeat visits;
- Re-engaging inactive customers: if there are no visits within 30 days — a ₴100 bonus is automatically credited;
- Rewarding loyal guests: after 10 visits — additional bonus rewards;
- Birthday greetings;
- Promotions and promo codes.
What Did Employees Receive?
Another important objective was working with the 1708 Pizza di Napoli team. For employees, we developed a bonus system for meals during work hours. Bonuses are credited automatically, and staff members can use them in any convenient format. Meanwhile, the company saves resources on developing and implementing additional discount programs.
Results
Integration with the Loyallyst system helped the 1708 Pizza di Napoli chain significantly increase audience loyalty:
- Nearly 79% of customers returned to the venue and made a repeat purchase;
- 88.09% of customers agreed to receive push notifications;
- Nearly 44% of customers visit the venue within 2 weeks after receiving an automated push notification about their bonus balance;
- 80.65% of customers invited via a referral link made a purchase;
- 43.37% — conversion rate of bonus balance reminder sent 7 days after the last visit;
- 31.12% — conversion rate of birthday greetings.
When a business gains flexibility in configuring and scaling its program — the ability to adjust bonus rules, add new tiers, and test mechanics for specific locations or campaigns — it becomes much easier to engage guests and encourage them to return.
Conclusions
A loyalty program can become a powerful driver of business growth. Through automation, segmentation, and flexible mechanics, a brand can more effectively influence repeat visits and build meaningful communication with guests — increasing loyalty while optimizing marketing expenses and internal processes.
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Frequently Asked Questions
The main objective was to implement a convenient and effective loyalty program that would help the brand scale, better understand its audience, and stimulate repeat visits.
Guests received a multi-level loyalty program with creative statuses, automatic bonuses for repeat visits, ₴100 for returning after 30 days of inactivity, gifts after 10 visits, birthday greetings, as well as promotions and promo codes.
After implementation, 79% of customers made a repeat purchase, 88.09% agreed to receive push notifications, and the conversion rate of automated mechanics — including referrals and bonus reminders — exceeded 40%.