CICI COCO × Loyallyst: a tiered loyalty program for a fashion brand
About the brand
CICI COCO is a Ukrainian women’s clothing brand that combines modern aesthetics with attention to detail and quality. The brand offers a wide assortment: from everyday looks to evening outfits. The brand’s physical spaces are located in three cities - Lviv, Kyiv and Odesa. This is where customers can not only purchase items, but also experience the brand’s atmosphere in person.
Today, CICI COCO is not just clothing, but a complete fashion aesthetic: from the atmosphere of the stores to customer communication. The brand is actively developing both its online direction and offline spaces in major Ukrainian cities, where customers can not only purchase items, but also receive a special experience of interacting with the brand.
Task
The CICI COCO team reached out to Loyallyst with a request to implement a modern loyalty program that would:
- motivate customers to return more often;
- increase engagement with purchases;
- create a sense of value for the brand’s regular customers;
- be as simple and clear as possible for both customers and staff.
For fashion brands, it is especially important not only to sell a product, but also to build an emotional connection with the customer. That is why the loyalty program had to become an extension of the brand itself - modern, easy to use and visually appealing.
Solution
Together with the CICI COCO team, we developed and implemented a cumulative loyalty program based on the Loyallyst platform. The mechanics are built on the principle of growing privileges: the more a customer buys, the more beneficial each next purchase becomes. Program levels:
3% discount — from 3,000 UAH of the total order amount 5% discount — from 10,000 UAH 10% discount — from 25,000 UAH 15% discount — from 50,000 UAH
Each order is automatically counted toward the customer’s total amount. As soon as a new threshold is reached, the discount is automatically activated for all future purchases. No cards, no extra steps: the system works transparently and without barriers.
We helped the brand:- set up a convenient system of bonuses and loyalty levels;
- automate the process of accumulating and redeeming bonuses;
- make the mechanics as clear as possible for customers;
- integrate the program into the team’s daily workflow;
- create a modern digital experience without plastic cards.
"Regarding the system’s performance — we really like how simple and easy it is to use. The team adapted to it quickly, and customers easily understand the program mechanics. Offline Regional Manager at CICI COCO, Tetiana Yatsenko
Result
After the program launch, the brand saw noticeable positive changes: customers started returning more often, purchase engagement increased, and the average order value grew. The progressive discount format proved especially attractive - customers actively use the program benefits and aim to reach new levels.
"We decided to launch a loyalty program because we wanted to build an even closer connection with our customers and make shopping at CICI COCO even more enjoyable. After the launch, we really noticed positive changes - customers started returning more often, engagement increased, and the average order value grew. Offline Regional Manager at CICI COCO, Tetiana Yatsenko
Conclusion
A modern loyalty program is no longer an extra option, but an important part of developing a fashion brand. Customers expect personalization, convenience, and a sense of value for their trust. The collaboration between Loyallyst and CICI COCO showed that a properly implemented loyalty system helps not only increase repeat sales, but also build long-term relationships with the audience. For brands that want to scale and build a strong community around themselves, a loyalty program becomes one of the key growth tools.
Ready to launch digital loyalty?
Loyallyst supports bonuses, discounts, tiers, Wallet cards, push notifications, QR registration and fully integrates with your POS.
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Frequently Asked Questions
Every purchase is automatically added to the customer's total order amount. Once the total reaches a new threshold, the discount is activated automatically on all future purchases — no extra steps required.
No. The program is fully digital — no plastic cards needed. The system recognises the customer automatically, making the experience seamless for both shoppers and staff.
The first discount level — 3% — is activated once the total order amount reaches 3,000 UAH. Then: 5% from 10,000 UAH, 10% from 25,000 UAH, and 15% from 50,000 UAH.
Yes, all orders — both online and in-store across Lviv, Kyiv, and Odesa — are automatically counted toward the customer's single cumulative total.
Customers can check their current level and accumulated total in their personal account or via their digital card. Store staff can also verify the status at the point of purchase.